OUR HERITAGE

THE SPIRIT OF ALOHA

There’s legendary history and Hawaiian heritage stitched into every Hattiea garment. The spirit of Aloha and West Coast cool merge with East Coast prep. Casual comfort pairs with thoughtful, classic construction. Timeless, island-inspired exclusive prints and patterns meet modern styling. Hattiea has built a legacy of craftsmanship and design with Aloha in every stitch.

The word Aloha means many things. We use it in greeting and farewells and in expressions of love. Aloha is also a way of life and is something we share in every stitch. With every piece we create, our quality apparel wears as well on the first day as it does years later. Our pieces are passed down to the next generation and become a heirloom. We are made to last and made to remember.

ABOUT HATTIEA

The founders of the Hattiea brand established the company in the United States in 2020 as a group of young people who are passionate about Hawaiian culture. Hattiea aims to provide customers with fun and affordable Hawaiian shirts. Customers can buy ten or more shirts they like from Hattiea without worrying about their budget. We embrace diversity and inclusivity through its unique design concepts. It draws the stunning natural beauty of Hawaii, such as beaches, waves, and cocktails, as well as various cultural elements, which are transformed into mainstream fashion. We are also inspired by unusual elements such as animals, games, festivals, abstract art, etc.,representing acceptance of randomness and desire for leisure time. These concepts appeal to a global community of people who love life and have a youthful mindset.

OUR MISSION

Hattiea is dedicated to embodying its brand essence in every aspect. From design, style, fabric, cutting, to color matching, every detail reflects the brand's positive and youthful outlook on life, which is one important reason why Hattiea can win the love and recognition of the majority of men and women.

Moreover, Hattiea strives to make its exclusive hawaiian clothing more accessible and affordable to the majority of men and women by eliminating middlemen and reducing traditional distribution channels, ensuring reasonable prices without compromising on quality or style. Hattiea products serve as a medium for expressing an optimistic approach to life, a passion for exploration, and a love for living, and embracing the joy of life, helping more people cherish and spend time in close proximity to nature, and enjoy their vacations.